It was proclaimed moribund, if not doomed, just a year ago. But now, is business class air travel taking off again? British Airways’ owner IAG, forecasting a return to profit this year, said that a strong recovery in business bookings was driving the recovery. In a world where half the City can no longer be…
In 2021, traveling wasn’t so easy. The STR indexes compiled for Bloomberg showed that there were both good- and bad-performing destinations in Europe. Turkey managed to be the quickest to reopen its borders with its coast, countryside, and capital being ranked in Europe’s top five. European capital cities became the poorest performers with Lisbon, Amsterdam,…
Securing a strong presence in key markets is a priority in any modern hotel marketing strategy. Depending on the experiences and preferences of the hotel management team, the approach to grow brand awareness and sales differ for each hotel or resort. Hoteliers often ask me why is brand awareness important, if a hotel can engage…
