Sustainable travel continues to be an ongoing opportunity in the industry and with travelers, with many sensitive to the impact travel can have on local environments, economies and the individuals that call these destinations home. In 2019, Expedia Group partnered with UNESCO and the Tourism Authority of Thailand (TAT) to launch the first chapter of…
Securing a strong presence in key markets is a priority in any modern hotel marketing strategy. Depending on the experiences and preferences of the hotel management team, the approach to grow brand awareness and sales differ for each hotel or resort. Hoteliers often ask me why is brand awareness important, if a hotel can engage…
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