For the average person, their watch or watch strap is not a big deal. These people would go to the mall and pick up a cheap watch, while not thinking much of it. Once that watch breaks, they would simply buy another one and then the cycle would start all over again. As cell phones become an even larger part of our lives, watches become an even less important part of our life.
Now with all this said, people, and lots of them are spending $150+ on a single aftermarket watch strap for their watch. Now these watches aren’t just any watch, these are a special brand of watch called Panerai. If you haven’t heard of the brand Panerai then you can watch many Hollywood films and see them on the wrists of major movie stars. This brand of watches has such a strong following that it has sparked an entire new industry of specialized aftermarket watch straps. You will find some of the nicest materials and top-notch craftsmanship for these watch straps.
The materials range from fine Italian leathers to alligator, crocodile, stingray, shark and even vintage leathers from the Swiss, Swedish, and German armies, such as ammunition pouches. You can also provide your own materials to most of these watch strap makers so they can make you a custom strap. Some strap makers use leather that is over 100+ years old or from classic cars that were in movies or that celebrities owned. Be sure to look out for this amazing brand of watches from your local magazine, to Hollywood movies, and anywhere where there is money. There are so many Panerai straps to choose from, so take your time and you will find the right one.